PRIVACY POLICY
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Effective Date: August 22, 2026
Last Updated: August 22, 2026
The Hockey Formula LLC ("The Hockey Formula," "THF," "we," "us," or "our") respects your privacy and is committed to protecting the personal information we collect through our website, online programs, coaching services, camps, products, and other services.
This Privacy Policy explains what personal information we collect, how we use it, how we share it, how we protect it, and the choices and rights available to you.
This Privacy Policy applies to information collected through www.thehockeyformula.com, our online platforms and services, registrations, purchases, communications, and other interactions with The Hockey Formula.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
Depending on how you interact with The Hockey Formula, we may collect the following categories of personal information.
Information You Provide Directly
You may provide personal information when you:
- Create an account;
- Register for a program, camp, skate, coaching service, video analysis service, or other THF offering;
- Purchase products or services;
- Complete an application or intake form;
- Contact us;
- Subscribe to emails or other communications;
- Participate in coaching, mentorship, video analysis, or online programs;
- Submit feedback, questions, or other communications; or
- Otherwise interact with THF.
This information may include:
Identity Information: name, username, and similar identifiers.
Contact Information: email address, telephone number, mailing address, and other contact information.
Account Information: login credentials and information associated with your THF account.
Transaction Information: products or services purchased, purchase history, billing information, and transaction details.
Player and Program Information: information provided in connection with a player's participation in THF programs, camps, coaching, mentorship, video analysis, or other development services.
Communications: information contained in emails, messages, forms, applications, or other communications you send to us.
Media and Content: photographs, video, hockey game footage, or other content you voluntarily provide to us or that is collected in connection with our services, where applicable.
We generally do not directly store complete payment-card information. Payments may be processed by third-party payment processors, and those providers may collect and process payment information according to their own privacy policies.
2. INFORMATION ABOUT MINORS
The Hockey Formula provides hockey development programs and services for youth athletes, including programs for players under the age of 13.
When a parent or legal guardian registers a minor for a THF program or service, we may collect information about the parent/guardian and the participating player that is reasonably necessary to provide the requested service.
Parents or legal guardians are responsible for providing information about a minor and representing that they have the authority to do so.
We do not knowingly collect personal information directly from children under 13 for purposes requiring parental consent without obtaining the consent required by applicable law.
Where applicable, we comply with the Children's Online Privacy Protection Act ("COPPA") and related requirements concerning the collection, use, disclosure, parental consent, access, deletion, security, and retention of personal information collected online from children under 13.
If we learn that we have collected personal information directly from a child under 13 in circumstances where parental consent was required and was not obtained, we will take reasonable steps to delete that information as required by applicable law.
Parents and legal guardians may contact us at contact@thehockeyformula.com regarding information we may have collected about their child.
COPPA generally requires covered operators to provide parents with notice and obtain verifiable parental consent before collecting, using, or disclosing covered personal information from children under 13.
3. INFORMATION COLLECTED AUTOMATICALLY
When you visit our website or interact with our online services, certain information may be collected automatically.
This may include:
- IP address;
- Browser type and version;
- Device type;
- Operating system;
- Pages visited;
- Referring website;
- Date and time of visits;
- General location information derived from your IP address;
- Website interactions and usage information; and
- Other technical information collected through cookies and similar technologies.
We may use this information to operate, maintain, secure, analyze, and improve our website and services.
4. COOKIES AND SIMILAR TECHNOLOGIES
Our website and third-party service providers may use cookies, pixels, tags, scripts, and similar technologies.
These technologies may be used for purposes including:
- Operating and securing the website;
- Remembering preferences;
- Maintaining accounts and sessions;
- Processing transactions;
- Understanding website usage;
- Measuring advertising and marketing effectiveness;
- Improving our website and services; and
- Delivering or measuring relevant advertising, where applicable.
Some cookies may be placed by third-party service providers that perform services on our behalf.
You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect certain website functionality.
Where required by applicable law, we will provide additional notices or choices concerning cookies and similar technologies.
5. HOW WE USE PERSONAL INFORMATION
We may use personal information for purposes including:
- Providing and administering our programs and services;
- Processing registrations and purchases;
- Providing coaching, mentorship, video analysis, camps, skills training, and online programs;
- Managing customer accounts;
- Processing payments;
- Communicating with customers and participants;
- Responding to questions and requests;
- Providing customer support;
- Sending transactional communications;
- Sending marketing communications where permitted by law;
- Improving our website, programs, products, and services;
- Understanding how users interact with our website;
- Detecting, preventing, and investigating fraud, abuse, security incidents, and other unlawful activity;
- Protecting the rights, property, safety, and security of THF and others;
- Complying with legal and regulatory obligations; and
- Carrying out other purposes disclosed to you at the time information is collected or otherwise permitted by law.
6. MARKETING COMMUNICATIONS
We may use your contact information to send you information about THF programs, services, camps, products, events, educational content, and other offerings.
You may unsubscribe from promotional email communications at any time by clicking the unsubscribe link included in the email or by contacting us at:
Opting out of marketing communications does not prevent us from sending non-promotional communications relating to transactions, accounts, programs, purchases, or other services you have requested.
7. HOW WE SHARE PERSONAL INFORMATION
We do not sell personal information in exchange for money.
We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services.
These third parties may include:
Service Providers
We may use third-party companies that provide services such as:
- Website and online course hosting;
- Payment processing;
- E-commerce and merchandise fulfillment;
- Email and communications;
- Scheduling and appointment management;
- Video conferencing and video services;
- Analytics;
- Advertising and marketing;
- Customer relationship management;
- Information technology and security; and
- Other business-support services.
These providers may process personal information on our behalf and may only receive information reasonably necessary to provide their services, subject to applicable agreements and law.
Legal and Safety Purposes
We may disclose information when reasonably necessary to:
- Comply with applicable laws, regulations, legal processes, subpoenas, or court orders;
- Protect the rights, property, or safety of THF, our customers, participants, employees, coaches, or others;
- Investigate suspected fraud, abuse, or unlawful activity; or
- Enforce our agreements, policies, or terms.
Business Transfers
If THF is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or other change in ownership or control, personal information may be transferred as part of that transaction, subject to applicable law.
8. THIRD-PARTY SERVICES AND LINKS
Our website may contain links to third-party websites, applications, social media platforms, payment processors, or other services.
We do not control the privacy practices of third parties. Your interactions with those services are governed by their respective privacy policies and terms.
Third-party services used in connection with THF may collect information directly from you. Where appropriate, we encourage you to review the privacy policies of those providers.
9. DATA SECURITY
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, use, disclosure, alteration, or destruction.
Our security practices may include access controls, authentication procedures, secure systems, service-provider controls, employee or contractor safeguards, and other reasonable measures appropriate to the nature of the information we maintain.
No method of transmitting or storing information is completely secure. Therefore, while we take reasonable measures to protect personal information, we cannot guarantee absolute security.
Massachusetts law establishes minimum standards for safeguarding personal information of Massachusetts residents, including requirements concerning reasonable security safeguards and information security programs.
10. DATA RETENTION
We retain personal information for as long as reasonably necessary to:
- Provide requested services;
- Maintain business and transaction records;
- Fulfill contractual obligations;
- Comply with legal, tax, accounting, or regulatory requirements;
- Resolve disputes;
- Enforce agreements; and
- Protect our legitimate business interests.
Retention periods vary depending on the type of information and the purpose for which it was collected.
When personal information is no longer reasonably necessary, we may delete, destroy, or anonymize it, subject to applicable legal and operational requirements.
11. YOUR PRIVACY RIGHTS
Depending on where you live and applicable law, you may have certain rights concerning your personal information.
These may include the right to:
- Request access to personal information we maintain about you;
- Request correction of inaccurate information;
- Request deletion of personal information, subject to applicable exceptions;
- Request information about how your personal information is collected and used;
- Opt out of certain marketing communications;
- Withdraw consent where processing is based on consent; and
- Exercise other rights provided by applicable law.
To submit a privacy request, contact:
We may need to verify your identity before fulfilling certain requests.
We will respond to legitimate requests within the time required by applicable law.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
12. CALIFORNIA RESIDENTS
If you are a California resident, additional privacy rights may apply to you under the California Consumer Privacy Act ("CCPA") and other applicable California privacy laws, if THF is subject to those laws.
Depending on the circumstances, California residents may have rights concerning access, deletion, correction, and certain disclosures or uses of personal information, as well as rights relating to certain targeted advertising or the sale or sharing of personal information.
The CCPA also requires covered businesses to provide specific notices concerning collection practices and applicable privacy rights.
If you are a California resident and believe you have rights under California privacy law, you may contact us at:
If THF becomes subject to additional California privacy requirements, we will update this Privacy Policy and provide any additional notices required by law.
13. CHILDREN'S PRIVACY
THF offers programs intended for youth athletes. Our collection and use of information relating to minors will be handled in accordance with applicable law.
Parents and legal guardians may contact us regarding information associated with their child, including requests to review or delete information where applicable.
For information collected online from children under 13 in circumstances covered by COPPA, applicable parental-consent and parental-rights requirements will apply.
14. MASSACHUSETTS PRIVACY AND SECURITY
The Hockey Formula LLC is located in Massachusetts and takes reasonable measures to safeguard personal information in accordance with applicable Massachusetts law.
We maintain written security policies and procedures appropriate to the nature and scope of the personal information we maintain and the risks associated with its unauthorized access or use.
Massachusetts regulation 201 CMR 17.00 establishes minimum standards for persons who own or license personal information concerning Massachusetts residents and requires appropriate safeguards for that information.
15. INTERNATIONAL USERS
Our website and services are operated primarily in the United States.
If you access our website or services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.
Those jurisdictions may have privacy laws that differ from the laws of your country or region.
Where applicable law requires additional safeguards or disclosures concerning international transfers, we will comply with those requirements.
16. DO NOT TRACK
Some web browsers offer a "Do Not Track" setting. Because there is currently no universally accepted standard for responding to Do Not Track signals, our website may not respond to all such signals.
Where required by applicable law, we will honor legally recognized opt-out preference signals.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal requirements, or privacy practices.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
If we make material changes, we may provide additional notice where required by applicable law.
We encourage you to periodically review this Privacy Policy.
18. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
The Hockey Formula LLC
Email:Ā contact@thehockeyformula.com
Website:Ā www.thehockeyformula.com
For privacy-related requests, please include enough information for us to understand and respond to your request.
The Hockey Formulaā„¢ is committed to protecting the privacy and security of our customers, players, parents, and website visitors.
